![]() You've probably run a search on LinkedIn before, right? The skills on your profile impact which LinkedIn searches you show up in, how many searches you show up in, and how high you show up in those search results! Here's a fun fact you probably don't know… If an employer is looking for someone with People Management experience and you have “People Management” parked right at the top of your skills section, that's qualification they can immediately check off! Reason #2: LinkedIn Uses Skills To Rank Profiles In Their Search Algorithm Your LinkedIn skills tell your profile viewers what you're good at! This is the most obvious reason and probably the reason you found this article in the first place. One is obvious and the other is not so obvious, but even more powerful! Reason #1: People (Recruiters, Hiring Managers, Prospects) Can See What You're Good At There are two major reasons why LinkedIn skills are impactful for your profile. Let's dive in! Why Are LinkedIn Skills Important? My goal in this post is to share specific tactics around LinkedIn Skills that I've seen success with to help you boost the visibility of your profile and score more opportunities. My profile has seen 100,000+ views in the past 90 days and I appear in 12,000+ searches every single week: I grew my following from 3,000 to 100,000 people in 12 months and have grown it from 100k to 875k in the years since. Later on, in 2018, I got serious about content creation on LinkedIn. Here's the exact message I received from a recruiter at Microsoft that eventually lead to a job offer on a team where I spent 5 amazing years (he found me using the tactics I'll cover in this post!): In 2015, my optimizations and activity on the platform directly led to interviews and offers at Microsoft, Google, and Twitter. Who Am I To Give Advice On LinkedIn Skills?īefore we jump into the details, I want to share a little bit of context on my experience with LinkedIn and whether you should listen to my advice in the first place.Īs a job seeker, I started using LinkedIn intentionally back in 2014. 3 Tips To Help You Maximize Your Skills Sectionīy the end of this post, you'll know exactly what you need to do to give your profile a massive boost.How To Find The Right LinkedIn Skills For Your Profile In 3 Steps (With Examples!).The Truth About LinkedIn Skills & Why Traditional Advice Won't Get Your Results.2 Reasons LinkedIn Skills Are Important (You Probably Don't Know The Most Important One).Who I Am To Give Advice On LinkedIn Skills.That's exactly what we'll break down in this article. In plain English, that means people who have relevant skills (and endorsements for those skills) show up in more searches, see more profile views, and win more opportunities! They also factor into LinkedIn's search algorithm. ![]() Your LinkedIn skills aren't just for showing people how adept you are at something. You probably know that your LinkedIn skills are important…īut you probably don't knowjust how much impact they can have. ![]()
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